Big Picture Marketing
By Sue Leipzig | February 10, 2009
Every move you make should be geared toward fulfilling the big picture of how you want others to view your business. The big picture is not just about setting a goal and a plan for attaining it, although those are two parts of it that many businesses fail to accomplish. Its about the business as a whole..and as an extension of you, the owner. If you are not maximizing every opportunity to grow your business, why? Maybe it is because you are purposely keeping things managable, and that is a legitimate reason, but if you want your business to grow and can’t seem to get there, it’s time to take a step back and look at the big picture. When it comes to analyzing your business, you’ll need to view it from the perspective of a customer. Think about it from a new and established customer’s point of view. Some business owners treat current customers so well, they tend to neglect cultivating new customer relationships. Customers move, loyalties diminish - it’s best to keep a fresh stock of potential ‘best customers’ in the mill.
Some of the most critical aspects of your businesses big picture are:
Employees:
Are you proud of your employees or do you feel the need to watch them, even installing video or other surveillance?
Do your employees have a vested interest in doing a good job. This doesn’t have to meen monetary incentive, but perhaps some other recognition.
Physical surroundings
Location. Logistically, your business should be easy to get to. Once a customer arrives and parks, they expect easy access to the ?
Aesthetics
Your business plan spells out your goals and how you plan to attain them. This should be a clear and concise, written document with measurable goals and realistic steps to attaining them. and this is part of your big picture, but
Small business owners often jump into business without a plan. I know I did. Why do I need a plan when I am just providing computer consulting and marketing services to small business owners? The truth is that a plan sets the tone for how you present yourself and in turn, how you are treated as a business owner. Step up an put it in writing.
Topics: Marketing, Scappoose |
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