Better Blogs, Websites, and Marketing

Big Picture Marketing

by Sue Leipzig on June 10, 2012

Every move you make should be geared toward fulfilling the Big Picture Marketing plan of how you want others to view your business. Big picture marketing forces you to look beyond each individual marketing idea, and seeing it as a continuous part of your business plan. Marketing is not just about setting a goal and a plan for attaining it, although those are two parts of it that many businesses fail to accomplish (more on this below). Its about the business as a whole…and as an extension of you, the owner. If you are not maximizing every opportunity to grow your business, why? Maybe it is because you are purposely keeping things managable, and that is a legitimate reason, but if you want your business to grow and can’t seem to get there, it’s time to take a step back and look at the big picture.

When it comes to analyzing your business, you’ll need to view it from the perspective of a customer. Think about it from a new and established customer’s point of view. Some business owners treat current customers so well, they tend to neglect cultivating new customer relationships. Customers move, loyalties diminish – it’s best to keep a fresh stock of potential ‘best customers’ in the mill.

Some of the most critical aspects of your business’s big picture are:


Unless you are at the shop during all business hours (we hope you aren’t), you have employees and they are the face of the business when you’re not there. Are you proud of your employees or do you feel the need to watch them, even installing video or other surveillance?

Do your employees have a vested interest in doing a good job? This doesn’t have to mean monetary incentive, but perhaps some other recognition. Employees reflect on the business, and there are ways to help them do better. Treating them with respect is number one. An employee who thinks the boss is an {rhymes with grass} is less likely to care about the success of the business.

Physical surroundings

Location. Logistically, your business should be easy to get to. Once a customer arrives and parks, they expect easy access to the reception area – and all businesses, large or small, retail or office, have a reception area. Have you ever walked into a ridiculously cluttered office? It immediately gives the impression that this business is unorganized and will likely lose my stuff or make a mistake on my order. This is one area where a Virtual Assistant can come in and help you get things under control. The first impression is a lasting one.

What’s your plan?

Your business plan spells out your goals and how you plan to attain them. This should be a clear and concise, written document with measurable goals and realistic steps to attaining them.

Small business owners often jump into business without a plan. I know I did. Why do I need a plan when I am just providing computer consulting and marketing services to small business owners? The truth is that a plan sets the tone for how you present yourself and in turn, how you are treated as a business owner. Step it up and put it in writing. There are countless websites out there outlining how to create a business plan; one of the best is the Small Business Administration Website. Oryan Consulting can assist with this imperative step. If you don’t have one, start today!

Businesses have a tendency to take on a life of their own, kind of like the tail wagging the dog if not managed properly. At the end of the day, your business should make you glad you are in it, not suck the life out of you. If you need help getting a grip, call Oryan Consulting today for a free consultation.

Susan Leipzig is a joy junkie, Class A introvert, WordPress fanatic, and Administrative Consultant ready to help you remember what you love about your business. Call today to schedule your consultation. 503-805-7309

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