Better Blogs, Websites, and Marketing

Marketing: It’s in the Details

by Sue Leipzig on November 1, 2015

It’s all in the Details – Support your Local Marketing Plan

Anything the world associates with your business falls under the heading of ‘marketing’ and it all reflects on you professionally.  I’ve collected various items put out by businesses that definitely diminish the initial impression. I have flyers, envelopes, invoices, and of course a list of website links from various businesses that I use to market my own business: as in – “here is an example of why you need me.” A sad little flyer created in Word (Good Lord) with misspellings, bad grammar, and embarrassing word misuse is not supporting your Marketing Plan.

A lot of business owners are in a rush to create a quick flyer or other document and get it out. Relatively easy desktop publishing programs make it possible, but that doesn’t make it a good idea. Sometimes the trick is knowing when not to DIY. Whether you’re handing out flyers or embarking on a full-scale marketing campaign, no detail is too small when you consider the impact a lack of professionalism can have on your business image.

Both of these flyers were for the same class at a different time / location. Which one makes the presenter look like they just might know what they’re talking about?

Screenshot 2015-12-13 09.03.38

Screenshot 2015-12-29 05.18.51

“Price Reduced all Offers Excepted”

This went out on an actual flyer! First of all, how can all offers be excepted…er accepted? Maybe “Price Reduced – All Offers Considered” would make more sense? Combined with the amount of time I know it took this particular real estate broker to do this flyer makes it a total waste. Just when you think you’re saving time by rushing through something as simple but important as a flyer, stop to consider the latent cost: an unprofessional image.

You may have never thought of your mailing labels as marketing, but as they say– it’s in the details. There is a reason why some stores wrap your purchase in pretty tissue paper and put a sticker on it before placing it in a shopping bag. These little details may not seem necessary, but the customer is left with the feeling being very well taken care of and even slightly pampered. Exactly the point. Tissue paper isn’t very expensive but it goes a long way to making a customer feel like it’s not just about the business transaction.

A label is a label is a label…or is it? Which would you rather send to your clients?

Not so professional label Marketing: its in the details - even on a label

Maybe it’s a lack of time (or computer savvy) holding you back from the kind of marketing you know you should be putting out there? It’s OK to need help. Call today for a free consultation. In an hour, we can figure out where your detail marketing may be falling short, and create a plan for improving your three most-used documents.

Susan Leipzig is a joy junkie, Class A introvert, WordPress fanatic, and Administrative Consultant ready to help you remember what you love about your business. Call today to schedule your consultation. 503-805-7309

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