Better Blogs, Websites, and Marketing

WTF? (What the Fairy?)

by Sue Leipzig on June 28, 2012

Update: November 8, 2012: This post is now titled “Where’d the Fairy Go?” WTFG

The fairy was short-lived because she was annoying. I finally figured out she was meant to get me through the hurdle of taking the time to redo my website, not meant to stick around. More of a muse than a mascot. So, you can just ignore the rest of this unless you’re really want to know “What the Fairy”.


Oryan Consulting - What the FairyMy clients who know me pretty well are a little confused by the new logo. “A Fairy??” they start to comment that it is very unlike me, then they see the edgy tagline “Getting $#!% done” and then it all makes sense and is very like me. The lightbulb was cute for a while, but it dawned on me that it’s the symbol for an idea, which is great, but I only have one or two of those a year. My forte’ is helping others get past the tasks that hold them back from doing whatever their forte’ is. Plus I think the new logo is fitting since, at times, I feel like the little fairy that comes and does the behind-the-scenes work while others are either sleeping or tending to their actual business. I guess I could have picked a cobbler, but the available graphics weren’t nearly as cute.

It was time for a shake-up anyway. I have restructured my business to include all manner of business support, rather than just web and print marketing, and have joined the world of Administrative Consultants. I still do web and print marketing, but I have expanded the services I offer and now charge one rate for almost everything. More changes are coming on the website as I find the time. It’s strange having an outdated website when you are preaching to others to get theirs updated, which just helps me relate to my clients. (Again, cobbler…)

Since most of my clients’ websites are WordPress + Thesis driven, content is the number one focus. That’s beautiful. There are so many things a company can do with a WordPress site it gets me giddy just thinking about it. I spend my days either working on client sites or learning new ways to improve what they have. Recently a client was having me update her Google calendar, then update a list of events on her website. Well, hello Google Calendar Plugin! The data is entered once on the Google Calendar then is automatically fed onto the website in a nicely formatted list (rather than calendar grid). Take a look here.

Well, that’s about it for now its time to get back to work.

Susan Leipzig is a joy junkie, Class A introvert, WordPress fanatic, and Administrative Consultant ready to help you remember what you love about your business. Call today to schedule your consultation. 503-805-7309

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