Better Blogs, Websites, and Marketing

Website Redesign

by Sue Leipzig on April 8, 2015

Originally, this post was titled Worst of the Worst Websites of Columbia County…then I realized that Google listed the title, along with my portfolio of clients. Not what I had in mind, so we’ve settled for a boring title that plays into the overuse of a once useful prefix as in repurposed, retooled, restructured, or the new one that I’ve seen since I’m looking for a dog “rehomed”. Ick.

Anyway, if you saw the old title and clicked on the link hoping for a top-ten list of the worst offenders, sorry to disappoint you. They are too numerous to mention, plus I generally like to be respectful to my potential clients. The purpose of this article is not to embarrass unsuspecting business owners anyway, it is just to remind them that an outdated or underwhelming site may be hurting business more than they realize.

If you find yourself apologizing for your website, don’t you owe it to yourself to find out what it would take to spruce things up? You may never know how much business you lose having a pathetic website, just know that you do. People generally don’t call and say “I was going to patronize your business, but I saw your website and went elsewhere.” Fortunately, you’ll hear otherwise when you have a sparkly new site to bring people in. The good news is, having a new site doesn’t have to shake things up too much.

Web design has come such a long way in the last few years, there is really no excuse for posting a dull website and not updating it for three years. You can’t blame the customer if you aren’t willing to give them something more than a WordArt logo and a list of services. With a new site allowing easily updated content, you can show them you care and consider their business important.

Once you update to a new site, you’ll find it can breathe life into your business. It gives you something to talk about with your customers, and it gives them an easy way to refer others. Having your URL tossed around among customers is as good as it gets. Call today and let’s give them something worthwhile to toss.

Susan Leipzig is a joy junkie, Class A introvert, WordPress fanatic, and Administrative Consultant ready to help you remember what you love about your business. Call today to schedule your consultation. 503-805-7309

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